Getting in Google takes time

Each single week I meet folks who are so excited about their new site that they cannot wait to let me all about it and how it's going to make them a lot of money extraordinarily swiftly. They are They're almost jumping up and down because they've potentially been to a convention when they were told that the best way to live the dream is to first dream it and then visualise it and think about all the things they can do with the money they can earn from it.

Life's going to be brilliant.

Really, life is going to take off shortly because there are so many millions millions of users on the web and all you want to do is attract a small fraction of those for your new widget to sell by the shedload and ultimately you will be a Web Millionaire. Except it doesn't happen.

So many of us are sold the vision about SEO in such a way that they believe it's straightforward to do and you can suck visitors to your website like a vacuum cleaner sucks dust. E-tailing is easy, selling is simple and tempting visitors is easy, except it is not ; it's tricky and it is a hard slog.

Just getting on Google is difficult

You have to be noted on Google in the first place and this is the initial hurdle - and what a whopper! Google indexes roughly fifty bill net pages and it grows at a phenomenal rate, possibly many thousands a day. Why should they index yours? Why should they even care about yours? The answer is, they shouldn't and so they don't.

When your site is finished it just joins a very big queue and though there are strategies you can get yourself listed quickly, these are quite complicated for the entire newbie and it's very easy to do it wrong.

So, when the site is live, there then starts a huge process of what many of us call 'optimisation' and that is where us SEO type have really upset folks. You now believe that 'optimisation' means changing some words on your website so that Google automagically pushes you to the top of search whenever someone types in your product. You probably believe that it is an one-step process and when it's done, you are ready to go. That's not what optimisation is about at all and we should really call it 'marketing'.

Marketing is the process of getting your product in front of your clients ( whoever they may be) and traditionally this is a difficult process, even when you're contesting with only a few people in your local area. Imagine competing with many millions of men and women globally!

The more competitive your market, the longer it's going to take too, as an example you are unlikely to beat B&Q if you are selling DIY hardware. Just face it - your internet site isn't going to beat anybody unless you have a commitment to spending a large amount of time promoting it and this is where the second hurdle rears it's ugly head.

I'm still not on Google and it's been a month!

It's likely the most common complaint I hear from folks. They (or we) 'optimised' their site a month back and it's still not found anywhere when someone searches for it. You can't find it anywhere at all and you're so not selling anything and so you're really hacked off.

You potentially think that SEO is a complete bunch of hogwash and so you have decided to end it now before you waste any more cash. Giving up is too simple but you will likely do it as you can't think of any other option.

This isn't just about SEO, it's about many things in life - it becomes too hard so you just walk away and blame Google or something. You probably think you've been banned or Google doesn't like you or your web designer has done something wrong.

Let me simply make it really clear - if you've got a new site and it's just been launched you are going to wait a long time before folks are finding you on Google. We guesstimate between 8-12 months before it's getting anything like the amount of traffic an ecommerce site desires to work and so you need to do something else. SEO isn't the magic bullet and so you should not depend on it at all.

You should also look at other selling streams like e-mail promoting, AdWords and maybe even some of-line stuff like advertising. Seriously, though the world has gone Internet mad, it doesn't mean you should ignore traditional methods of advertising.

Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Birmingham Web Design for West Midlands based organisations that are looking to sell their products to a wide audience.

We also offer extensive Search engine optimisation training for people looking to do their own SEO.